Press Release

purelyIV Introduces Lab Testing to Support More Personalized Wellness and IV Therapy

purelyIV today announced the launch of concierge lab testing services designed to give clients deeper insight into their health and support more personalized, data-informed wellness and IV therapy planning.

A clearer baseline for personalized care

The new lab services help establish baseline health data and give purelyIV's nurse practitioners more clinical context when symptoms, goals, or longer-term wellness planning call for a more individualized approach.

Focused panels across key wellness categories

Available panel categories include foundational wellness, hormone optimization, metabolic health, cardiovascular risk, iron and fatigue, and nutrient optimization. Depending on the panel and the clinical question, testing can help clarify nutrient deficiencies, metabolic patterns, hormone-related considerations, cardiovascular risk markers, iron and fatigue concerns, and broader wellness insights.

Results reviewed with a nurse practitioner

Each lab panel includes review with a nurse practitioner so results can be discussed in clinical context and used to guide more informed next-step decisions when appropriate.

“Our goal is to provide thoughtful, individualized care. Lab testing gives us the ability to better understand each client's needs and help guide more informed decisions moving forward,” said Erin Boumansour, Lead Practitioner at purelyIV.

An additional option, not a requirement for most IV visits

Lab testing is not required for most IV therapy visits. Many hydration and wellness IV appointments can still be scheduled directly, while labs are available as an additional option for clients who want deeper insight or are addressing more complex concerns.

Expanding beyond transactional IV care

The launch reflects purelyIV's continued expansion beyond one-time transactional IV visits and toward more personalized concierge wellness support built around clinical context, measurable data, and practical next-step planning.

Clients can learn more about available panels, scheduling, and NP review at /labs.

For more information, visit the purelyIV website.

About purelyIV

About purelyIV — concierge mobile IV therapy and wellness provider serving Metro Detroit, with nurse practitioner oversight, RN-delivered care, and expanding lab, hormone, and personalized wellness support.

Media Contact

purelyIV
Email: info@purelyiv.com
Phone: (248) 238-8018
Website: purelyIV website